Thursday, October 13, 2011

Startup Visibility Accelerator

Photo by floeschie

Ever since I’ve launched AdDuplex and started treating it as a startup, I started consuming lots of information about startups, startup accelerators and other related stuff.

Startup accelerators bring a lot of value to the startups via mentoring, work space, seed investment, media and investor attention, etc. At the same time they require a lot of specific dedication from startup teams, organizers and mentors. These programs are intense and for a good reason. But it doesn’t make your startup a sucky one, if your whole team can’t relocate to Boulder, Colorado for 3 months. And it sucks for accelerator organizers too, if they think your startup is super cool, but they can’t get you into their program for these or other reasons.

I really enjoy watching TechStars show on Bloomberg TV, This Week in Startups, This Week in VC, This Week in TechStars, etc. These shows bring (usually) deserved attention to startups and their products. TechCrunch, VentureBeat and others write about new and promising startups. All of this media attention is great, but it’s pretty random.

So today I had an idea and I like it (I’m in the hype phase).

Startup Visibility Accelerator

What if there was an organization that would accept applications from startups and select 10 of them for a 3 month program. Pretty much like TechStars and other accelerators do today. But instead of collecting them in one place and putting them through this intense mentor driven program (which is great), they let them do their thing and just track them during this 3 month period and spread the word about them, help these startups get media attention, set them up for interviews and stuff like that.

Pretty much like the TechStars TV show, but in real time and distributed across all media types. In the center of it would be project’s web site that would attract media attention through a coordinated PR push and then distribute the attention to the startups participating in this “reality show” program. An editor (or editors) of the site would blog about the startups, interview them, visit their “headquarters” and stuff like that.

I think this could be interesting both for the startups and outside spectators. It could bring value to the organizers in a similar fashion it does today. And it should definitely attract attention from investors. It is also clear that it would definitely require some established organization like a/m TechStars to pull this off.

Does it make sense?

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